People seek the opinions of their friends. They care what they think, and they trust them to make recommendations on everything from a good meal to a good mechanic. It’s word of mouth marketing — the most prized of its kind since the Stone Age. And its staying power undeniably supports the rationale for a […]
Before adding new platforms to the marketing mix, merchants should fully utilize the scheduling systems they’ve already implemented at their businesses. Here are seven examples of ways that merchants can maximize the benefits of online booking tools.
Fig & Olive’s guest management system has been set up to match reservations to POS data, which allows marketer Matthew Joseph to track the dining habits and visit frequency of guests. This information is then used to run automated marketing campaigns.
Business owners should be developing comprehensive social marketing strategies. Those merchants who haven’t taken the first step by creating Facebook pages and Twitter accounts for their businesses are losing out on customer loyalty, as well as new opportunities for growth.
Small businesses pack a big punch when it comes to the economy. A working definition that most people and corporations can agree on would aid market interpretations, statistical analyses, and, of course, make it simpler for advertisers to reach the right audience.
In order to start seeing a positive ROI on their websites, businesses of all sizes need to find ways to drive traffic to their digital properties beyond online listings and digital offers. In most cases, that means relying on search engines to bring in the crowds.
With 22.6 million people in the U.S. expected to make at least one mobile payment in 2015, merchants of all sizes are feeling the push to start accepting mobile payments. But whether every local business should jump on board is still a matter of debate within the hyperlocal community.
Although nearly half (49%) of franchise SMBs have been partnered with a digital agency for two or more years, independent merchants are just getting in on the action. Here are 10 digital agencies that businesses are using right now.
Facebook and Wix announced a new integration this morning that will allow businesses using Wix’s email marketing app to creating a Facebook ad within the platform, automatically taking the email’s content and images and translating them into Facebook’s format.
At a panel discussion hosted by CoInvent last week in New York, SMB experts talked about a range of topics, including social media marketing, SEO strategy, and the importance of paying attention to online reviews.