Automated advertising solutions that simplify media buying seem like they would be right up the small business owner’s alley, however it’s still much more common for national marketers to utilize programmatic advertising than independent merchants. Here are six strategies that small and medium-sized businesses can use to take full advantage of programmatic buying.
A new big-name CMO arrives at LivingSocial to shake things up, while a senior technology exec departs there. Brad Moore leaves Tribune Company. And now that the new year is fully upon us, employers are posting openings for a range of jobs, from digital account director to director of client services, as well as for SEO manager and manager of publisher solutions. Find your job now!