This month’s Brand Battle, in conjunction with Brandify, compares the local digital marketing footprint of two popular apparel chains: Forever 21 and H&M. The Swedish clothing giant was the runaway victor in this contest, besting its rival in five of the six categories evaluated and tying Forever 21 in the sixth category.
H&M Beats Forever 21 in All But One Category Producing trendy, fashion-forward apparel that resonates with millennials is difficult enough, but the challenge doesn’t stop there: Multi-location retailers need to get shoppers in the door — physically and virtually. In October’s Brand Battle, Forever 21 and H&M squared off in the local digital arena in a battle for the brand crown. The Swedish […]
Battle of Affordable Apparel: Forever 21 vs. H&M Does this dress make my branding look local? Affordable apparel and accessory stores Forever 21 and H&M face off in the November Brand Battle. Shoppers flock to both chains looking for inexpensive but trendy items with which to garnish their wardrobes and flatter their figures. Both companies […]
Twelve levers drive marketing and customer engagement: Location, context, intent, personalization, response and more. This holiday season, don’t get tripped up by shortcomings across these key conversion tools. Retail sales are expected to increase 5.7%. Now is the time to put in place or fine-tune a marketing plan focused on these shoppers, whose mobile behavior […]
This month’s Brand Battle, in conjunction with Brandify, compares the local digital marketing footprint of two of the country’s largest pharmacy chains: CVS and Walgreens. The contest was close on several counts, but Walgreens emerged as the winner, edging CVS in five of the six categories evaluated.
Drug Store Showdown: CVS vs. Walgreens They’re not just for picking up prescriptions — the monster drug store chains CVS and Walgreens have morphed into a kind of convenience mini-grocery store, where customers can pick up laundry detergent, baby products, snacks, motor oil, or choose from a huge variety of other items. Many stores are open […]
This month’s Brand Battle, in conjunction with Brandify, compares the local-social engagement strategies of two of the U.S.’ largest banks: Bank of America and Chase. The contest was close on several counts, but Chase emerged as the winner, with social engagement the determining factor in this matchup.
After getting listed in online directories, setting up SEO-optimized websites, and creating profiles on popular social channels, running a PPC campaign is the next logical step for local business marketers. This post is part of a series on strategies in local digital marketing, sponsored by Mediative.
Lowe’s and Home Depot duked it out in this month, with Home Depot roundly trouncing its competitor on key areas of local presence. Lowe’s showed in local advertising, but faces challenges elsewhere. Digital marketing company Where2GetIt crunched numbers to compare how the two are branding locally and how that is affecting local consumers…
Business owners should be developing comprehensive social marketing strategies. Those merchants who haven’t taken the first step by creating Facebook pages and Twitter accounts for their businesses are losing out on customer loyalty, as well as new opportunities for growth.