The days of homeowners looking up a local painter or handyman in the Yellow Pages are gone. Instead, consumers are turning to review sites like Angie’s List to find the right person for the job. HomeKeepr takes a different approach. “Rather than crowdsourcing lots of reviews from strangers, we source recommendations from ‘local experts:’ real estate agents,” said co-founder and CEO Rob Morelli.
“Politicians already know that an election can hinge on specific regions and using social media to listen and engage in those areas can have a significant impact on the voting outcome,” says Phil Harris, CEO of Geofeedia.
More and more local businesses are turning to Facebook to launch hyperlocal ad campaigns. And for good reason — the company has greatly enhanced its SMB ad offerings in the past year. As a relatively young ad medium, though, Facebook hasn’t really mastered the game yet.
Location-based analytics provider Placed is looking to prove that mobile ads have the power to drive sales. The company today unveiled a new tool that collects data on whether consumers bought anything at a store for which they saw a mobile ad, and how much they spent.
Facebook and Wix announced a new integration this morning that will allow businesses using Wix’s email marketing app to creating a Facebook ad within the platform, automatically taking the email’s content and images and translating them into Facebook’s format.
At a panel discussion hosted by CoInvent last week in New York, SMB experts talked about a range of topics, including social media marketing, SEO strategy, and the importance of paying attention to online reviews.
A new report from beacon proximity platform inMarket indicates that millennial moms in the U.S are getting the beacon message — literally — with more than 38 percent (or 3.4 million out of 9 million) actively using beacon-enabled apps every month.
As part of its push to become a comprehensive platform for small businesses, Square has launched a new payroll management service. The product is targeted particularly at SMBs that pay employees on an hourly basis, but it can also be used for those that have salaried staff.