A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Stripe Introduces New Tools to Simplify Mobile Shopping (New York Times)
Stripe has announced a new product called Relay, which is essentially a set of software tools that let retailers sell goods more easily across apps and social networks while making the checkout process simpler for consumers.
Google Gears Up for Search Shift to Mobile and Vertical (Ad Age)
Look at your phone. You might see a marvel of modern technology, app after app specifically designed to entertain you or make your life easier. Or you might see it as clutter or chaos – an overabundance of choice. Google tends to see it the second way.
Executive Survey: What’s Hot and What’s Not in the Connected Local Economy (Street Fight)
David Card: Preliminary results from our forthcoming executive survey suggest that industry players are investing the most in mobile, followed by data and analytics. Respondents indicated that mobile marketing and managing company websites were the biggest challenges for local merchants, along with SEO and listings management.
Etsy Opens to Manufacturing (TechCrunch)
Taking another step away from being an online marketplace known only for ‘handcrafted’ goods toward a broader focus on enabling smaller sellers to scale their businesses, Etsy has announced the launch of a new program called Etsy Manufacturing.
Case Study: Virginia Plumber Records Calls for Improved Customer Service (Street Fight)
Social media, search engines, and local review sites can all generate attention for businesses in the home services industry, but when it comes to actually making sales and closing deals, nothing beats the effectiveness of a good old-fashioned telephone call.
Salesforce Talks Up Sales Intelligence, Small Business Offensive (Fortune)
Cloud CRM giant Salesforce has unveiled new technology called SalesforceIQ. Currently in beta testing, it automatically collects data from a customer’s email interactions, calendars, and marketing campaigns and appends what’s relevant to existing records. This is the foundation for a Salesforce product offering designed to rekindle the company’s appeal among small businesses.
Target Tests Grocery Delivery Service (CBS Minnesota)
Target has teamed up with Instacart to let shoppers in the Minneapolis area (where Target is based) order groceries and other products for delivery to their homes in as little as an hour.
Inside the Hidden Costs of Programmatic (Ad Age)
Marketers typically expect programmatic buying to be much cheaper than traditional means because they think only about the ad inventory itself and don’t anticipate the surrounding expenses. Now, clients are looking at their programmatic campaigns and asking why they cost so much. The short answer: hidden costs.