Twelve levers drive marketing and customer engagement: Location, context, intent, personalization, response and more. This holiday season, don’t get tripped up by shortcomings across these key conversion tools.
Retail sales are expected to increase 5.7%. Now is the time to put in place or fine-tune a marketing plan focused on these shoppers, whose mobile behavior is in a constant state of flux. To capture consumer spending this season, brands need to understand the many customer touch points and leverage them into an effective holiday retail marketing strategy.
This webinar provides up-to-the-minute insights into consumer behavior and tactical tips for setting or updating your holiday retail marketing plan, responding to consumers in real time.
Presented by Street Fight and Brandify, a leader in location-based digital marketing strategies, this one-hour webinar features data from an upcoming report by Dr. Phil Hendrix, founder of research firm immr.
- New insights into holiday shopping behavior
- Advice on how to leverage a range of touch points to drive consumers into brick-and-mortar stores
- Tips on how to intersect and engage consumers at key stages of their journey
- Strategies for responding to consumer behavior in real time