Collecting customer email addresses and generating Facebook “likes” are two tasks that are at the top of virtually every small business marketer’s to-do list. Edges Salon & Spa has a system in place to streamline this process and encourage customer loyalty at the same time. For the past seven months, it has been offering customers free Wi-Fi in exchange for the chance to learn about their behaviors and engage them on mobile.
Loyal customers are incredibly valuable to local merchants. A new class of hyperlocal platforms is helping small business owners pinpoint and engage with repeat visitors using a combination of in-store beacons, geo-location tools, and customer segmentation technology. Here are five platforms that enable merchants to track visit frequency and send highly targeted promotions to maximize sales among their most valuable customers.
Advertisers are spending $20.7 billion to reach consumers through mobile apps, and they’re looking for ways to measure ROI. We connected with a few industry insiders to ask how marketers should use app analytics to measure the value of their mobile properties.