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Yelp, Axel Springer, Yoose & Time Out take the stage at LOCALCON in London, April 20-22, 2016. Reserve your spot now!

Is the Humble Phone Call Actually the Killer App for Local Businesses?

December 17, 2015 by Mark Sullivan Filed Under: Commentary, Mobile

Is the Humble Phone Call Actually the Killer App for Local Businesses?

It turns out reports of voice calling’s death are greatly exaggerated. Despite an explosion in data usage and mobile messaging, voice calling — facilitated by search and virtual assistants — remains a popular activity among mobile users. A lot of those calls are going to local businesses, where they are more likely to convert to revenue than web forms or emails.

Filed Under: Commentary, Mobile Tagged With: Google Now, Mobile, Search, Siri, SMB marketing, voice assistants, voice search

Why Location Management Matters in the Age of Mobile and Social

December 10, 2015 by Damian Rollison Leave a Comment Filed Under: Streets Ahead

Why Location Management Matters in the Age of Mobile and Social

If SEO is about websites and marketing is about brand awareness, location management is about brick-and-mortar businesses and removing friction along the customer journey from online search to offline purchase. Ignore it at your peril.

Filed Under: Streets Ahead Tagged With: Citysearch, Google, Google Maps, listings management, local search, location management, Search, SEO

Why 2016 Will Be a Big Year for iOS 9

December 9, 2015 by Gib Olander Leave a Comment Filed Under: Commentary

Why 2016 Will Be a Big Year for iOS 9

Apple has established a new standard for conducting “nearby” searches, thanks to an enhancement to the Apple Spotlight search functionality. This moves the consumer down the path to purchase in a few significant ways, including proactive local search content and results that change by time of day.

Filed Under: Commentary Tagged With: ambient search, Apple, apple maps, Google, Google Now, Google Now on Tap, local search, Maps, Mobile, Search

Swiftype’s Riley: Site Search Can Make News More Compelling

December 7, 2015 by Tom Grubisich 1 Comment Filed Under: The New News

Swiftype’s Riley: Site Search Can Make News More Compelling

The importance of relevant searches extends beyond search engines. For publishers, custom site search that helps make better decisions about how to maximize the impact of their content, know and understand the likes of their users, and increase their level of engagement can make a material difference in their business. “The key to building a relevant search experience is blending complex signals together and ensuring your site search algorithm is always improving,” said Swiftype co-founder Matt Riley.

Filed Under: The New News Tagged With: local search, Matt Riley, Media, publishers, Quin Hoxie, Search, site search, Swiftype

Do You Bing? If Not, It’s Time to Start

November 11, 2015 by Gib Olander Leave a Comment Filed Under: Commentary

Do You Bing? If Not, It’s Time to Start

Microsoft recently announced that Bing turned its first profit since being launched in 2009. The company continues to extend its reach, grow its share of the search market, and add features that make it a stronger commerce tool. The question businesses should be asking is not whether Bing will catch up to Google, but whether they view Bing as a critical publisher to improve the reach of their location data.

Filed Under: Commentary Tagged With: Bing!, Google, local search, microsoft, Online-to-Offline, publishers, Search, semantic web, SEO, Siri, voice assistants

Street Fight Daily: Facebook Wants a Piece of the Search Pie, Alphabet and Amazon Earnings Reports

October 23, 2015 by The Editors Leave a Comment Filed Under: Headlines

Street Fight Daily: Facebook Wants a Piece of the Search Pie, Alphabet and Amazon Earnings Reports

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Takes Aim at Search Again (Wall Street Journal)… Google CEO Sundar Pichai Cites “Real Sense of Energy and Focus” for Success (TechCrunch)… Amazon Sales Top Estimates (Bloomberg)…

Filed Under: Headlines Tagged With: alphabet, Amazon.com, Apple Pay, Facebook, Google, Instacart, NextDoor, Polar, Search, shyp, Soundpays, Starbucks, Thumbtack, Uber, Yodle

Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools

October 20, 2015 by David Card 2 Comments Filed Under: Street Fight Insights, The Local Merchant

Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools

Small businesses continue to be in love with social media. In the first in a series of surveys Street Fight will be conducting with Alignable, we asked approximately 100 small business owners to rate their most effective marketing tools and tactics among a list of a dozen. Two-thirds of respondents selected social media as one of their top three. SEO and email rounded out the list of leading techniques.

Filed Under: Street Fight Insights, The Local Merchant Tagged With: Ad Tech, Alignable, email marketing, online reviews, review sites, Search, SEO, small business, social media marketing

Whither the Search Engine in the Age of Mobile?

September 30, 2015 by Noah Elkin Leave a Comment Filed Under: Features, Local Data, Mobile, News

Whither the Search Engine in the Age of Mobile?

The path to purchase ceased being linear some time ago, probably as soon as online-to-offline became a standard part of the marketing lexicon. But as mobile has begun to wield increasing influence over the shopping process — at home, on the go, and in-store — the path has grown even more convoluted. The latest evidence comes from a new study conducted by International Data Corporation (IDC) on behalf of YP.

Filed Under: Features, Local Data, Mobile, News Tagged With: IDC, local search, Mobile, mobile search, path to purchase, Search, search engines, YP

Street Fight Daily: Facebook Wants Your TV Ad Budget, Are Ad Blockers ‘Highway Robbers?’

September 30, 2015 by The Editors Leave a Comment Filed Under: Headlines

Street Fight Daily: Facebook Wants Your TV Ad Budget, Are Ad Blockers ‘Highway Robbers?’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook (Adweek)… Ad Blocking Companies Are Like Highway Robbers, IAB Says (Wall Street Journal)… Instacart Hires Its First CFO (TechCrunch)…

Filed Under: Headlines Tagged With: Ad Blocking, crowdsourcing, Facebook, iab, Instacart, Interactive Advertising Bureau, Internet of Things, IoT, Mobile, Ravi Gupta, ReachLocal, Search, search engines, SheerID, Sheryl Sandberg, yext, YP

Street Fight Daily: Mobile Wallets Can Guide Search’s ‘Next Moment,’ BuzzFeed Wants to Go Local

September 24, 2015 by The Editors Leave a Comment Filed Under: Headlines

Street Fight Daily: Mobile Wallets Can Guide Search’s ‘Next Moment,’ BuzzFeed Wants to Go Local

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, GPS and Beacons: How to Dominate the ‘Next Moment’ of Local Search (Search Engine Land)… BuzzFeed Is Planning to Enter the Local News Game in the U.K. (Nieman Lab)… Grubhub, DoorDash, and Caviar Hit with Worker-Misclassification Complaints (San Francisco Business Times)…

Filed Under: Headlines Tagged With: Ad Blocking, American Eagle, BBC, Beacons, Buzzfeed, DoorDash, gps, GrubHub, Hearst, Local News, Local newspapers, local search, mobile search, mobile wallets, same-day delivery, Search

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Emerging Companies

• Storefront Fills a Growing Market for Short-Term Retail Spaces
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• DC Startup Fundrise Is Redefining How We Invest in Real Estate
• Zenchef CEO: The Restaurant Tech Sector Is Booming
• Transfernation Tackles Food Waste and Hunger with a Local, On-Demand Twist
• Urgent.ly’s Spanos: On-Demand Is How Everybody’s Going to Get Service for Everything

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