It’s no longer enough to just have a Facebook page or a website that’s optimized for mobile. To stand out in an increasingly competitive marketplace in 2016, local merchants will need to dig in and start using hyperlocal technology to its full potential.
Raise Report: Netsertive, EatStreet, Factual Secure New Funding
Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Netsertive, EatStreet, and Factual.
Street Fight Daily: Twitter Will Show Ads to ‘Casual Viewers,’ Location Startup Factual Raises $35M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Aims to Show Advertising to Much Wider Audience (New York Times)… Startup Factual Knows Your Commute, and Much More (Wall Street Journal)… Billy Penn and Knight Foundation Want to Build ‘Yelp for Mobile News’ (Poynter)…
Case Study: Mattress Retailer Captures Millennials with Digital Strategies
The vast majority of mattress sales still take place in brick-and-mortar stores. However, America’s Mattress of Onalaska owner Dave Weinberger says he’s found that millennial shoppers are increasingly doing their pre-shopping research online. In response, he’s begun shifting his advertising budget away from offline channels and toward digital tactics, like call tracking and recording, search marketing, and online promotions.
Raise Report: New Rounds for EzCater, Checkr, Netsertive
Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for EzCater, Checkr, and Netsertive.
Street Fight Daily: IAB Accepts Blame for Rise of Ad Blockers, Analyzing Yahoo Gemini
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The IAB Pivots on Ad Blocking and Issues a Mea Culpa: ‘We Messed Up’ (Adweek)… As Yahoo Gemini Ramps Up, How Well Is It Performing for Search Advertisers? (Search Engine Land)… First Data Slips in Trading Debut (Wall Street Journal)…
Study: Local Advertisers Are Leaving Behind $14 Billion in Co-op Marketing Every Year
According to the report from Netsertive and Borrell Associates, 38 percent of local businesses cited “too much paperwork” as the greatest barrier to co-op marketing, and another 38 percent cited “too many rules.”