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Yelp, Axel Springer, Yoose & Time Out take the stage at LOCALCON in London, April 20-22, 2016. Reserve your spot now!

5 Keys to Small Business Success in 2016

December 23, 2015 by Stephanie Miles 2 Comments Filed Under: Features

5 Keys to Small Business Success in 2016

It’s no longer enough to just have a Facebook page or a website that’s optimized for mobile. To stand out in an increasingly competitive marketplace in 2016, local merchants will need to dig in and start using hyperlocal technology to its full potential.

Filed Under: Features Tagged With: America's Mattress, DoorDash, Gold's Gym, Groupon, GrubHub, LivingSocial, Netsertive, postmates, predictions, Sunshine Coffee Roasters, The American Grilled Cheese Kitchen, Trends

Raise Report: Netsertive, EatStreet, Factual Secure New Funding

December 11, 2015 by Joseph Zappa Leave a Comment Filed Under: Raise Report

Raise Report: Netsertive, EatStreet, Factual Secure New Funding

Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Netsertive, EatStreet, and Factual.

Filed Under: Raise Report Tagged With: EatStreet, factual, Flip, Netsertive, Slash, Stringr, The Tab

Street Fight Daily: Twitter Will Show Ads to ‘Casual Viewers,’ Location Startup Factual Raises $35M

December 11, 2015 by The Editors Leave a Comment Filed Under: Headlines

Street Fight Daily: Twitter Will Show Ads to ‘Casual Viewers,’ Location Startup Factual Raises $35M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Aims to Show Advertising to Much Wider Audience (New York Times)… Startup Factual Knows Your Commute, and Much More (Wall Street Journal)… Billy Penn and Knight Foundation Want to Build ‘Yelp for Mobile News’ (Poynter)…

Filed Under: Headlines Tagged With: AirBnB, Billy Penn, EatStreet, factual, HomeAdvisor, Knight Foundation, Netsertive, oracle, SimilarWeb. Quettra, Twitter, Yahoo!

Case Study: Mattress Retailer Captures Millennials with Digital Strategies

October 20, 2015 by Stephanie Miles Leave a Comment Filed Under: Case Studies

Case Study: Mattress Retailer Captures Millennials with Digital Strategies

The vast majority of mattress sales still take place in brick-and-mortar stores. However, America’s Mattress of Onalaska owner Dave Weinberger says he’s found that millennial shoppers are increasingly doing their pre-shopping research online. In response, he’s begun shifting his advertising budget away from offline channels and toward digital tactics, like call tracking and recording, search marketing, and online promotions.

Filed Under: Case Studies Tagged With: America's Mattress, brick-and-mortar, case studies, millennials, mobile marketing, Netsertive, TV advertising

Raise Report: New Rounds for EzCater, Checkr, Netsertive

October 16, 2015 by Joseph Zappa Leave a Comment Filed Under: Raise Report

Raise Report: New Rounds for EzCater, Checkr, Netsertive

Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for EzCater, Checkr, and Netsertive.

Filed Under: Raise Report Tagged With: Boomtrain, BuildZoom, Checkr, Glamsquad, Netsertive, Skurt

Street Fight Daily: IAB Accepts Blame for Rise of Ad Blockers, Analyzing Yahoo Gemini

October 16, 2015 by The Editors Leave a Comment Filed Under: Headlines

Street Fight Daily: IAB Accepts Blame for Rise of Ad Blockers, Analyzing Yahoo Gemini

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The IAB Pivots on Ad Blocking and Issues a Mea Culpa: ‘We Messed Up’ (Adweek)… As Yahoo Gemini Ramps Up, How Well Is It Performing for Search Advertisers? (Search Engine Land)… First Data Slips in Trading Debut (Wall Street Journal)…

Filed Under: Headlines Tagged With: Ad Blocking, Checkr, email marketing, EzCater, First Data, GrubHub, iab, Netsertive, Twitter, Uber, Yahoo!

Study: Local Advertisers Are Leaving Behind $14 Billion in Co-op Marketing Every Year

August 13, 2015 by Annie Melton 1 Comment Filed Under: News

Study: Local Advertisers Are Leaving Behind $14 Billion in Co-op Marketing Every Year

According to the report from Netsertive and Borrell Associates, 38 percent of local businesses cited “too much paperwork” as the greatest barrier to co-op marketing, and another 38 percent cited “too many rules.”

Filed Under: News Tagged With: advertising, Borrell Associates, local media, Media, Netsertive

Crossing the Channel

Join Street Fight + SIINDA in London in April 2016. Click here to learn more!

The State of Hyperlocal 2015

Where is the hyperlocal media and commerce market headed? Find out in this FREE report!

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Inside the Minds of Merchants

Webinar: Holiday Shopper Marketing Strategies

Are you prepared for 2015? New apps and new behavior will keep you on your toes. Catch a replay of our webinar to discover new strategies for capturing holiday consumers.

Street Fight!

In this monthly series, enterprise competitors duke it out for dominance in location presence. Read more.

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Emerging Companies

• Storefront Fills a Growing Market for Short-Term Retail Spaces
• Swiftype’s Riley: Site Search Can Make News More Compelling
• Realtors Can Recommend Their Favorite Local Businesses Using HomeKeepr
• DC Startup Fundrise Is Redefining How We Invest in Real Estate
• Zenchef CEO: The Restaurant Tech Sector Is Booming
• Transfernation Tackles Food Waste and Hunger with a Local, On-Demand Twist
• Urgent.ly’s Spanos: On-Demand Is How Everybody’s Going to Get Service for Everything

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