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Yelp, Axel Springer, Yoose & Time Out take the stage at LOCALCON in London, April 20-22, 2016. Reserve your spot now!

The Price of Free Listings

October 22, 2015 by Andrew Shotland 1 Comment Filed Under: Commentary

The Price of Free Listings

When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were in trouble. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. This added up to a serious headache for multi-location brands and a serious opportunity for solutions providers that could bring order to the free business listings chaos. Here’s a look at how listings management has evolved.

Filed Under: Commentary Tagged With: Acxiom, Brandify, Connectivity, directories, Google, infogroup, listings management, Local Market Launch, Local Site Submit, Localeze, MomentFeed, Moz, Placeable, PowerListings, RioSEO, SIM Partners, SweetIQ, UBL, Xone, yext

Online Reviews Providing Insights That Help Brands Compete

October 7, 2015 by Damian Rollison 1 Comment Filed Under: Streets Ahead

Online Reviews Providing Insights That Help Brands Compete

The evidence is in. Reviews on social media have a material impact on the capital investments made by nationwide brands. The key is strength in numbers: A national brand will be more likely to have the critical mass of reviews required in order to move beyond anecdotal evidence and glean statistically significant results.

Filed Under: Streets Ahead Tagged With: 4Info, Best Western, big data, business reviews, Closely, Facebook, factual, Foursquare, Google, Hilton, hospitality, Hotels, Marriott, MomentFeed, online reputations, online reviews, Placed, review sites, TripAdvisor, Twitter, Yelp

Street Culture: MomentFeed CEO Says ‘Don’t Work Here Unless You Absolutely Must’

July 23, 2015 by April Nowicki 1 Comment Filed Under: Street Culture

Street Culture: MomentFeed CEO Says ‘Don’t Work Here Unless You Absolutely Must’

“We only grow at a rate that guarantees that we can provide [our customers] the product and expertise that will drive that high level of customer success,” says CEO Robert Blatt. “We are growing rapidly, but we really limit our growth so we can always deliver client success.”

Filed Under: Street Culture Tagged With: company culture, employees, Facebook, Google, Google My Business, Local SEO, MomentFeed, office culture, organizational IQ, Robert Blatt, Santa Barbara, SME, street culture, subject matter expert

Street Fight Daily: Macy’s Expands Same-Day Delivery Via Amazon, Angie’s List Misses Growth Targets

July 23, 2015 by The Editors Leave a Comment Filed Under: Headlines

Street Fight Daily: Macy’s Expands Same-Day Delivery Via Amazon, Angie’s List Misses Growth Targets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Advertising Isn’t The Solution To The Media’s Problems — It Is The Problem (Fortune)… Macy’s Battle for the ‘Last Mile’ Leads to Amazon (New York Post)…

Filed Under: Headlines Tagged With: Amazon.com, angie's list, Blockfeed, Macy's, MomentFeed

Why All Brands Need to Prepare for the Localization of Marketing

July 9, 2015 by Rob Reed 1 Comment Filed Under: Commentary

Why All Brands Need to Prepare for the Localization of Marketing

In order to fully appreciate the significance of localized marketing, we first need to understand the dominant forms of marketing that preceded it. There have been three major technological disruptions over the past century that fundamentally changed the marketing landscape.

Filed Under: Commentary Tagged With: brands, Local marketing, McDonald's, MomentFeed, SEO

How Multi-Location Brands Can Dominate Local SEO

March 23, 2015 by Rob Reed 10 Comments Filed Under: Commentary

How Multi-Location Brands Can Dominate Local SEO

There have never been more ways to find a Starbucks. You can go to the store locator on the website: chances are, it will be the mobile version, because that’s how local search happens more often than not. Or you could use the Google Maps, Apple Maps, Bing Maps, or HERE Maps apps. Or you could […]

Filed Under: Commentary Tagged With: brands, MomentFeed, Rob Reed, Search

Big Possibilities for Brands With New Facebook Targeting Tool

January 23, 2015 by Liz Taurasi Leave a Comment Filed Under: Features

Big Possibilities for Brands With New Facebook Targeting Tool

In October, Facebook launched a long awaited feature for many small business marketers: the ability to reach people nearby. Now big brands are finding ways to to leverage the new Facebook Local Awareness ads — and do so at scale…

Filed Under: Features Tagged With: brands, Facebook, Facebook Local Awareness, Google, MomentFeed, Rob Reed

Why Apple Maps Is Partnering With Local Search Companies

November 26, 2014 by Andrew Shotland 4 Comments Filed Under: Commentary

Why Apple Maps Is Partnering With Local Search Companies

Last week, after I uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on…

Filed Under: Commentary Tagged With: apple maps, Commentary, GoDaddy, Local Market Launch, Local Site Submit, MomentFeed, Moz Local, ReachLocal, RioSEO, Where2GetIt, yext, Yodle

6 Marketing Strategies for National Retailers Managing Local Outlets

August 11, 2014 by Stephanie Miles Leave a Comment Filed Under: Features

6 Marketing Strategies for National Retailers Managing Local Outlets

National retailers have access to expertise, money, and boatloads of data-driven marketing tools, but that doesn’t necessarily mean they’ve got it all figured out when it comes to local marketing. One-quarter of national brands say they’re unable to track ROI at the local level, and 33.8% aren’t even investing in local marketing. Here are six strategies that national brands should consider…

Filed Under: Features Tagged With: Local, marketing, Mocapay, MomentFeed, national brands, national retailers, Placeable, Swirl

Hyperlocal Execs’ 2014 Predictions (Part One): Moz, Foursquare, Booker

December 30, 2013 by The Editors 1 Comment Filed Under: Commentary

Hyperlocal Execs’ 2014 Predictions (Part One): Moz, Foursquare, Booker

As we have for the past couple of years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2014. We’ll be running their responses in two installments, today and tomorrow…

Filed Under: Commentary Tagged With: Booker, EOY2013, Foursquare, MomentFeed, Moz, PagePart, The Batavian

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Emerging Companies

• Storefront Fills a Growing Market for Short-Term Retail Spaces
• Swiftype’s Riley: Site Search Can Make News More Compelling
• Realtors Can Recommend Their Favorite Local Businesses Using HomeKeepr
• DC Startup Fundrise Is Redefining How We Invest in Real Estate
• Zenchef CEO: The Restaurant Tech Sector Is Booming
• Transfernation Tackles Food Waste and Hunger with a Local, On-Demand Twist
• Urgent.ly’s Spanos: On-Demand Is How Everybody’s Going to Get Service for Everything

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