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Report: Getting the Most out of Hyperlocal Social Media Marketing

October 7, 2015 by David Card Leave a Comment Filed Under: Features, Street Fight Insights, The Local Merchant

Report: Getting the Most out of Hyperlocal Social Media Marketing

A new report from Street Fight Insights found that many local businesses don’t feel they’re getting return on their social media efforts. That’s in spite of the fact that two-thirds of them are using social media for marketing, and many plan to increase their efforts. Companies in the connected local economy value chain looking to best serve merchants should supply them with tools and services to measure the impact and efficiency of their social media marketing programs.

Filed Under: Features, Street Fight Insights, The Local Merchant Tagged With: Facebook, Local Merchant Report, small business, SMB marketing, social media, social media marketing

Connecting the Local-Mobile Economy, One Step at a Time

October 5, 2015 by David Card Leave a Comment Filed Under: Commentary, Mobile, Street Fight Insights, The Local Merchant

Connecting the Local-Mobile Economy, One Step at a Time

Hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps — that’s the new string of buzzwords making the rounds at industry conferences. The market reality: It’s going to take a while for this string to play out in the connected local economy. A key reason is that even as mobile disrupts search, most marketers and merchants can’t expect to get their own app on a majority of users’ home screens.

Filed Under: Commentary, Mobile, Street Fight Insights, The Local Merchant Tagged With: Button, Facebook, freshdirect, Google, local delivery, Local Merchant Report, Mobile, Mobile Apps, On-Demand, Pinterest, small business, Street Fight Insights, TAP Conference, Twitter

Editor’s Take: The Apps vs. Browser Debate Is a Distraction

September 29, 2015 by Noah Elkin 1 Comment Filed Under: Commentary, Features, Mobile

Editor’s Take: The Apps vs. Browser Debate Is a Distraction

The venerable apps vs. mobile web debate continues to rage on but it is largely a distraction for local merchants. Business owners do need to understand the changing media landscape to make the most effective possible use of their limited marketing budgets, but their time and their dollars are better spent on marketing fundamentals rather than investing in the increasingly difficult and crowded race to acquire, retain, and monetize app users.

Filed Under: Commentary, Features, Mobile Tagged With: apps, browser, comscore, Connected Local Economy, Greg Sterling, Local Merchant Report, local merchants, Mobile web, SMB marketing

Report: Breaking into the Inbox with Successful Pitches to Local Merchants

September 22, 2015 by David Card Leave a Comment Filed Under: Features, Street Fight Insights, The Local Merchant

Report: Breaking into the Inbox with Successful Pitches to Local Merchants

A new report from Street Fight Insights found that when being pitched a new product or service, local merchants want information on costs, a clear explanation — backed up by case studies — of how the product or service will benefit their business, and all their questions or concerns addressed.

Filed Under: Features, Street Fight Insights, The Local Merchant Tagged With: email, Local Merchant Report, marketing, small business, SMB, SMB marketing, Street Fight Insights

Executive Survey: What’s Hot and What’s Not in the Connected Local Economy

September 15, 2015 by David Card Leave a Comment Filed Under: #SFSNYC, Commentary, Commerce, Connected Commerce, Features

Executive Survey: What’s Hot and What’s Not in the Connected Local Economy

Preliminary results from our forthcoming executive survey suggest that industry players are investing the most in mobile, followed by data and analytics. Respondents indicated that mobile marketing and managing company websites were the biggest challenges for local merchants, along with SEO and listings management. More complete survey results will be revealed at our upcoming Street Fight Summit in New York City.

Filed Under: #SFSNYC, Commentary, Commerce, Connected Commerce, Features Tagged With: back office, Commerce, Connected Local Economy, Ecommerce, Intuit, Local Merchant Report, marketing technology, Media, Mobile, point-of-sale, POS, SEO, Square

Report: What Local Merchants Are Missing With Social Media

June 29, 2015 by David Card Leave a Comment Filed Under: The Local Merchant

Report: What Local Merchants Are Missing With Social Media

Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been disappointing.

Filed Under: The Local Merchant Tagged With: Local Merchant Report, marketing, online advertising, social media marketing

What Questions Do You Have About the State of Local Marketing?

June 24, 2015 by The Editors Leave a Comment Filed Under: News

What Questions Do You Have About the State of Local Marketing?

Earlier this month we released the third edition of The Local Merchant Report. With expert analysis of survey responses from over 500 local merchants highlighted in charts and graphs, it’s a really deep dive. Here are some of the questions we asked…

Filed Under: News Tagged With: Local Merchant Report, small business, Street Fight Insights

Report: Local Merchants Embrace Digital, but Need Plenty of Help

June 18, 2015 by David Card Leave a Comment Filed Under: The Local Merchant

Report: Local Merchants Embrace Digital, but Need Plenty of Help

In the connected local economy, digital techniques will be the primary means of navigation for the customer journey everyone talks about. At the same time, physical-world commerce infrastructure is about to be seriously outdated. The 2015 Local Merchant Report, a survey of 500+ SMBs and VSBs, helps suppliers better understand merchants’ usage of and attitudes toward digital marketing and e-commerce…

Filed Under: The Local Merchant Tagged With: Local Merchant Report, marketing, online advertising, small business

Crossing the Channel

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The State of Hyperlocal 2015

Where is the hyperlocal media and commerce market headed? Find out in this FREE report!

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