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Yelp, Axel Springer, Yoose & Time Out take the stage at LOCALCON in London, April 20-22, 2016. Reserve your spot now!

Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools

October 20, 2015 by David Card 2 Comments Filed Under: Street Fight Insights, The Local Merchant

Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools

Small businesses continue to be in love with social media. In the first in a series of surveys Street Fight will be conducting with Alignable, we asked approximately 100 small business owners to rate their most effective marketing tools and tactics among a list of a dozen. Two-thirds of respondents selected social media as one of their top three. SEO and email rounded out the list of leading techniques.

Filed Under: Street Fight Insights, The Local Merchant Tagged With: Ad Tech, Alignable, email marketing, online reviews, review sites, Search, SEO, small business, social media marketing

Raise Report: Thumbtack, Premise, Ibotta Score Big funding

October 2, 2015 by Joseph Zappa Leave a Comment Filed Under: Raise Report

Raise Report: Thumbtack, Premise, Ibotta Score Big funding

Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Thumbtack, Premise, and Ibotta.

Filed Under: Raise Report Tagged With: Alignable, Coverhound, Ibotta, Premise, SheerID, Thumbtack, Urgent.ly

Street Fight Daily: Starbucks Launches Mobile Ordering, a Recap of Google’s Local Search Updates

September 22, 2015 by The Editors Leave a Comment Filed Under: Headlines

Street Fight Daily: Starbucks Launches Mobile Ordering, a Recap of Google’s Local Search Updates

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Never Wait in Line Again: Starbucks Rolls Out Mobile Ordering Nationwide (Mashable)… The New Google Local Search Display (Search Engine Land)… Postmates Unveils Revamped Platform, Announces 4 Million Deliveries (TechCrunch)…

Filed Under: Headlines Tagged With: Alignable, Ambur, Facebook, Google, Jason Richelson, linkedin, mobile search, NextDoor, postmates, Search, ShopKeep, SMB marketing, SMBs, Starbucks, Street Fight Insights

Microsoft Is a Sleeping Giant in Local — But Its Window May Be Closing

April 15, 2015 by Steven Jacobs 2 Comments Filed Under: Field Notes

Microsoft Is a Sleeping Giant in Local — But Its Window May Be Closing

What’s the most important dataset for a small business? More often than not, it’s a customer list. A batch of new relationship management systems have popped to make sense of customer data for small merchants in recent years, but the technology with the biggest market share isn’t what you might think…

Filed Under: Field Notes Tagged With: Alignable, Excel, microsoft, Research

Survey: Small Businesses Still Not Sold on Apple Pay

April 2, 2015 by Eric Groves 1 Comment Filed Under: Commentary

Survey: Small Businesses Still Not Sold on Apple Pay

There’s no shortage of hype around mobile payments. Since the release of Apple Pay, pundits have claimed that your smartphone will soon replace your wallet. But a recent survey of small business owners suggests that it may some time before credit cards are threatened.

Filed Under: Commentary Tagged With: Alignable, Apple Pay, Commerce, mobile payments, Research, small business

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

April 1, 2015 by Steven Jacobs Leave a Comment Filed Under: News

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

Earlier this week, Amazon launched its widely-anticipated Home Services marketplace where you can book plumbers, painters and other professionals. We caught up with a handful of small business experts to breakdown the news and handicap Amazon’s chances of transitioning its dominant position in ecommerce to a complex and scattered service landscape…

Filed Under: News Tagged With: Alignable, Amazon.com, Booker, Commerce, Eric Grooves, Home Services, Josh McCarter, Porch

5 Keys to Small Business Success From 2014

December 24, 2014 by Stephanie Miles Leave a Comment Filed Under: Features

5 Keys to Small Business Success From 2014

Given all the hyperlocal solutions aimed at small businesses, it’s no wonder merchants took a varied approach in 2014. Over the past year, merchants have become savvier about online marketing solutions, and as a result, many are now willing to try platforms they would not have been comfortable using in previous years…

Filed Under: Features Tagged With: Alignable, FiveStars, Square, Townsquared

Five Hyperlocal Startups to Watch

November 5, 2014 by Noah Davis 4 Comments Filed Under: #SFSNYC

Five Hyperlocal Startups to Watch

At the Street Fight Summit on Tuesday afternoon, startup investor and mentor Laurel Touby quizzed five founders about their plans for world domination and developing a viable business model to support it. Here’s what we learned…

Filed Under: #SFSNYC Tagged With: Alignable, Cups, Requested, Uplette, Vizalytics

Alignable Growing a Social Network for Small Businesses

October 14, 2014 by Steven Jacobs Leave a Comment Filed Under: Features

Alignable Growing a Social Network for Small Businesses

Founded by the co-founders of Constant Contact and Invisalign, Alignable allows small businesses owners to share information, ask questions, and seek answers from other merchants nearby and business owners in similar industries across the country. Think Nextdoor — but with worried store owners instead of overbearing parents.

Filed Under: Features Tagged With: #SFSNYC, Alignable

Crossing the Channel

Join Street Fight + SIINDA in London in April 2016. Click here to learn more!

The State of Hyperlocal 2015

Where is the hyperlocal media and commerce market headed? Find out in this FREE report!

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Webinar: Holiday Shopper Marketing Strategies

Are you prepared for 2015? New apps and new behavior will keep you on your toes. Catch a replay of our webinar to discover new strategies for capturing holiday consumers.

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• Urgent.ly’s Spanos: On-Demand Is How Everybody’s Going to Get Service for Everything

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